WE ARE EXPERTS IN THE CORE PRODUCTS EVERYONE NEEDS.
Specialists in Cleansers and Moisturizers.
Our products are formulated with quality, effective ingredients, and no nasty stuff that some might find irritating or cause sensitivity. We are:
Essential oil free
Free of drying alcohols
Healthy PH levels
We’re all about quality ingredients for everyone, without the jargon and confusion. We believe in transparency, simple pricing, trust and community.
Not everyone is an expert…but for those who are…
Some ingredients we LOVE, your skin NEEDS and you’ll find in our products are:
Our Mission is:
To create a brand that brings people together in a human community.
We live to inspire and empower people to feel free and safe in their expression and
appreciate other people's expression.
Together, we will abolish social boundaries and create a world where people feel happy and loved.
An evolving product range that is highly effective, easy to understand and makes you feel good. Period.
Skincare is where I’m supposed to be
‘Skincare is my passion. I’m a qualified Aesthetician which took me on a journey from treatment rooms as a skin therapist, to classrooms as a programme director. As many do, I left beauty to explore a new, corporate world, but my heart brought me back to where I belong, in skincare.
In my early 30’s I started to experience skin problems, I had a severe, long-term
reaction to a ‘luxury’ (or so it was called) skincare brand. I suffered from Chronic Urticaria (hives) on my face for nearly a year. I felt like I couldn’t leave my house, the hives were so bad. With tons of research I realized that there are so many brands, both premium and mass market, with ingredients that are terrible for your skin. I developed our products ensuring that none of these ingredients would come close to our formulations. I was picky…trust me… ask my formulators ;)
We researched the best ingredients and created a simple collection of products based on needs, texture and experience.
I WANTED TO DO MORE THAN JUST A GREAT PRODUCT.
‘I believe that brands have a responsibility to give more than just a product, but also be authentic, inspire people and build community that drives personal greatness and positive self-image.
I believe that brands should be honest and transparent about what they are making and putting in their products. I believe that people should find selecting a skincare product simple and enjoyable, not confusing or overwhelming.’
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